But all the raisins always fall down to the bottom of the bag. So, whenever I start eating it, there's always too much bran. Yet, as I go lower and lower, the raisin to bran ratio increases until there are too many raisins. The problem, then, is that half the time, there's too much bran and the other half of the time, there's too much raisins. So here's my question: Why doesn't the raisin bran company just package the raisins and the bran separately so that consumers can choose the perfect amount of raisins each time? Why submit your customers to the luck of the raisins?